*These concepts were created as a way to practice my color and material design skills. They are not affiliated with Puma.*
There was a time when to connect was a luxury.
Today, we’re drowning in connection, yet starved for authenticity.
In this always-on, always-scrolling world, to disconnect is now the new luxury.
Luxury isn’t loud anymore.
People don’t want to look rich, they want to feel real.
It’s not about trends, it’s about timelessness.
Back to basics. Back to shoes that make sense.
Sneakers that carry you through the everyday with quiet confidence.
It’s stillness.
In this world that won’t stop talking, luxury is appreciating silence
“James Turrell’s installation Perfectly Clear is one of a series of works that uses light effects to draw our attention to the way we perceive our surroundings and, ultimately, to recognize the uncertainty of perception.
As the light changes, viewers watch the boundaries of the space disappear before their eyes as if the room has been shrouded in a cloud of mist.
This phenomenon can in turn produce an array of effects in the brain. Like all of Turrell’s work, Perfectly Clear creates conditions that allows viewers to see themselves seeing.”
-Mass Moca
“In 1958, the second brand logo is patented: the FORMSTRIP. Originally created to stabilise the foot inside the shoe”
WHAT IS NEXT?
Bringing back the puma FORMSTRIP as a functional, constructive element, not just design, but structure.
It physically holds the foot, making the technical aspect of the shoe visible from the outside.